Customer Lifetime Value (LTV) Calculator
Estimate the lifetime value of a customer. This free online business & marketing calculator runs entirely in your browser — no signup, no data sent anywhere.
Inputs
Results
How It Works (Formula & Method)
Lifetime revenue is average order value × purchases per year × lifespan. Multiplying by the gross margin gives the lifetime profit — the more meaningful number to compare against acquisition cost.
Worked Example
Below is a worked example using the calculator's default values. The same numbers are pre-filled in the form above so you can press Calculate and see the result without typing anything.
Inputs used:
- Average Order Value ($): 60
- Purchases per Year: 4
- Customer Lifespan (years): 3
- Gross Margin (%): 40
With these inputs, the calculator computes the metrics shown in the Results panel. Change any value and press Calculate again to see how the result responds — the live widget and the chart both update instantly.
Frequently Asked Questions
What does the Customer Lifetime Value (LTV) Calculator compute?
The Customer Lifetime Value (LTV) Calculator takes 4 input values and returns 2 results. Estimate customer lifetime value from average order value, purchase frequency, customer lifespan, and gross margin.
Is my data sent to a server?
No. The Customer Lifetime Value (LTV) Calculator runs entirely in your browser using static JavaScript. Your inputs are never transmitted to CalculatorHive or any third party, and nothing is stored after you close the page.
Is this calculator free to use?
Yes. Every calculator on CalculatorHive is completely free. There is no signup, no paywall, and no usage limit. The site is supported by display advertising and affiliate partnerships, which are clearly labeled.
How accurate is the result?
The math is mathematically exact for the inputs you provide. Real-world accuracy depends on how accurately your inputs reflect the real situation — defaults are typical values, not guarantees.